Simple Marketing -SEO Made Easy

SEO is certainly a hot topic these days. This article combined with the video gives you a free, easy to understand and powerful lesson about one way to effectively maintain your SEO or specifically your keyword prominence during index services (A.K.A search engine) querying sessions.

I wouldn't exactly say that I am blowing the whistle on this one, but before I get a series of complaints from other pro-marketers. The bottom line is very simple. If you are a website owner just starting out this video explains a great and easy way to optimize your site based on keyword prominence. Now keep in mind there are many advantages to having a professional online marketer optimize your website for you. But this can be very costly even just starting out depending on the number of pages and your target market in mind.

My video explains a great way to optimize you website if you are just start out or looking to get a little ahead. Most search engines still index your pages based on keyword dominance. What that means to the everyday Joe and Jane is that Google and other search engines are ranking your pages based on how prominent your document subject is in relation to someone else writing about the same or similar topics online. Based on the results, the more relevant the topic to the webpage seems to equal a higher placement of the page in searches.

The video explains what the pro's don't want you to know bout managing your own SEO. It is very simple explanation that also gives you great tool you can use to check the keyword prominence in any webpage. Knowing how visible your keywords are can help you to better optimize your own website pages for search engines.

If you want to know more just watch the video!!!

Avoiding SEO Marketing Traps

Search Marketing (SEM), or Search Engine Optimization (SEO), is a complicated, ever obtuse process.
Search engines are constantly changing their algorithms, shuffling their indexes, merging results and sharing content. Sadly, the only consistent thing about Marketing your website to search engines is that what works really well today probably won't work quite as well tomorrow.
That's why you need an experienced Marketing Professional who knows what major search engines are doing to compete with blackball online marketing tactics. If Google so much as farts, we know about it. If Yahoo! gets stubborn, we'll use our resources to get your rankings back to the first page.
Working with search engines is a long-term, high maintenance relationship. We have the high level of commitment it takes to manage that relationship so you don't have to, always with your budget and concerns in mind.
One thing you can do however without doing anything other than watching my video on it, is be wary of PR Page Rank Scams which I mention in the video.
Unfortunately, as with any group of businesses out there in the market place there are always a few that has to ruin it for the rest of us professionals.
The bottom line is there are a lot of businesses out there that are now starting to come out of the internet woodwork claiming they can provide SEO services that are designed to increase your page rank etc.
You see most of us professional marketers know that SEO is a committed and lengthy process. So understanding what is needed is in most cases very simple to process with the right resources in place. But generally speaking most SEO programs that are designed to increase page rank truly end up costing between $1,200 and $4,500 for a 3 month campaign, depending of what is included in the program.
However there are fraudulent businesses that will claim to get first page results within 3-5 days or in some cases 24-48 hours!!! Chances are…This Is A Lie!!! Be aware that there are people that will try to deceive you. But you can avoid this very simply.
First, you need to find your self a free Page Rank (PR) Checker. There are many free versions available. I am using http://www.top25web.com/pagerank , which uses Captcha to confirm your human qualities; as well as http://instantpageranker.com/ , which also appears to be very accurate without having to use Captcha.
Then you should first track your own page rank to see what you main page indexes at. This will be a number between 0 and 10. Pretty self explanatory 0 being no page rank and 10 being the most visible page rank.
Then you want to do the same for the company that is trying to sell you the service. Chances there if they are legitimate than they will have a very high page rank signifying they have been around for awhile and that they are linked to from other high ranking sites online. If you find they have a low page rank, keep in mind it doesn’t necessarily mean they are setting a marketing trap. However you should be cautious and definitely not commit to them your account or personal information if they have a page rank lower than your own.
You can watch more about this here.
If you have any questions or comments feel free to leave them.

"How Twitter Works" in response to Dan Zarrella Viral Marketing Scientist

Twitter works for a number of reasons which I won't get into right now specifically. However in response to the recent Tweeting of Dan Zarrella "Viral Marketing Scientist" of Boston, MA. He was the one that did some recent testing of the viral marketing buzz affect of how twitter interacts with other Tweeters and even from what appeared to be a series of other blogs. Well I checked it out for myself and this guy is number one in the searches for related topics to the experiment accross the board.

Although I have yet to see the data that this testing experiment has produced, I am confident that this guy is definitely on to something as far as how to make Twitter work for himself or anyone that follows him.

I am following him on more than one account to make sure I don't miss anything.

In the marketing world we would call this guy a "Guru", whether he knows it or not, you can rest assure we will be seeing more of his name in the blog lines.

One of the biggest advantages to using this fast-growing , simple social networking tool in simple. Time management. Most professional marketer who need more of just that can benefit a great deal from using Twitter on a day to day basis to manage their important contact information or even discuss business related topics or tricks of the trade.

You can tweet this and tweet that but creating a buzz is what it's all about.

In getting back to, "How Twitter Works" more of that is fully explained in the video tagged to this post.

To find out how Paradox Marketing Solutions can set up your social-networking campaign go to:
http://www.paradoxmarketingsolutions.com/ for more information.