Marketing Simple. Free & Easy Ways To Get Your Business Name in the Local Marketplace

Simple Marketing -SEO Made Easy

2008-10-14T12:03:00.000-07:00

SEO is certainly a hot topic these days. This article combined with the video gives you a free, easy to understand and powerful lesson about one way to effectively maintain your SEO or specifically your keyword prominence during index services (A.K.A search engine) querying sessions.

I wouldn't exactly say that I am blowing the whistle on this one, but before I get a series of complaints from other pro-marketers. The bottom line is very simple. If you are a website owner just starting out this video explains a great and easy way to optimize your site based on keyword prominence. Now keep in mind there are many advantages to having a professional online marketer optimize your website for you. But this can be very costly even just starting out depending on the number of pages and your target market in mind.

My video explains a great way to optimize you website if you are just start out or looking to get a little ahead. Most search engines still index your pages based on keyword dominance. What that means to the everyday Joe and Jane is that Google and other search engines are ranking your pages based on how prominent your document subject is in relation to someone else writing about the same or similar topics online. Based on the results, the more relevant the topic to the webpage seems to equal a higher placement of the page in searches.

The video explains what the pro's don't want you to know bout managing your own SEO. It is very simple explanation that also gives you great tool you can use to check the keyword prominence in any webpage. Knowing how visible your keywords are can help you to better optimize your own website pages for search engines.

If you want to know more just watch the video!!!

Avoiding SEO Marketing Traps

2008-10-13T21:44:00.000-07:00

Search Marketing (SEM), or Search Engine Optimization (SEO), is a complicated, ever obtuse process.
Search engines are constantly changing their algorithms, shuffling their indexes, merging results and sharing content. Sadly, the only consistent thing about Marketing your website to search engines is that what works really well today probably won't work quite as well tomorrow.
That's why you need an experienced Marketing Professional who knows what major search engines are doing to compete with blackball online marketing tactics. If Google so much as farts, we know about it. If Yahoo! gets stubborn, we'll use our resources to get your rankings back to the first page.
Working with search engines is a long-term, high maintenance relationship. We have the high level of commitment it takes to manage that relationship so you don't have to, always with your budget and concerns in mind.
One thing you can do however without doing anything other than watching my video on it, is be wary of PR Page Rank Scams which I mention in the video.
Unfortunately, as with any group of businesses out there in the market place there are always a few that has to ruin it for the rest of us professionals.
The bottom line is there are a lot of businesses out there that are now starting to come out of the internet woodwork claiming they can provide SEO services that are designed to increase your page rank etc.
You see most of us professional marketers know that SEO is a committed and lengthy process. So understanding what is needed is in most cases very simple to process with the right resources in place. But generally speaking most SEO programs that are designed to increase page rank truly end up costing between $1,200 and $4,500 for a 3 month campaign, depending of what is included in the program.
However there are fraudulent businesses that will claim to get first page results within 3-5 days or in some cases 24-48 hours!!! Chances are…This Is A Lie!!! Be aware that there are people that will try to deceive you. But you can avoid this very simply.
First, you need to find your self a free Page Rank (PR) Checker. There are many free versions available. I am using http://www.top25web.com/pagerank , which uses Captcha to confirm your human qualities; as well as http://instantpageranker.com/ , which also appears to be very accurate without having to use Captcha.
Then you should first track your own page rank to see what you main page indexes at. This will be a number between 0 and 10. Pretty self explanatory 0 being no page rank and 10 being the most visible page rank.
Then you want to do the same for the company that is trying to sell you the service. Chances there if they are legitimate than they will have a very high page rank signifying they have been around for awhile and that they are linked to from other high ranking sites online. If you find they have a low page rank, keep in mind it doesn’t necessarily mean they are setting a marketing trap. However you should be cautious and definitely not commit to them your account or personal information if they have a page rank lower than your own.
You can watch more about this here.
If you have any questions or comments feel free to leave them.

"How Twitter Works" in response to Dan Zarrella Viral Marketing Scientist

2008-10-07T23:27:00.000-07:00

Twitter works for a number of reasons which I won't get into right now specifically. However in response to the recent Tweeting of Dan Zarrella "Viral Marketing Scientist" of Boston, MA. He was the one that did some recent testing of the viral marketing buzz affect of how twitter interacts with other Tweeters and even from what appeared to be a series of other blogs. Well I checked it out for myself and this guy is number one in the searches for related topics to the experiment accross the board.

Although I have yet to see the data that this testing experiment has produced, I am confident that this guy is definitely on to something as far as how to make Twitter work for himself or anyone that follows him.

I am following him on more than one account to make sure I don't miss anything.

In the marketing world we would call this guy a "Guru", whether he knows it or not, you can rest assure we will be seeing more of his name in the blog lines.

One of the biggest advantages to using this fast-growing , simple social networking tool in simple. Time management. Most professional marketer who need more of just that can benefit a great deal from using Twitter on a day to day basis to manage their important contact information or even discuss business related topics or tricks of the trade.

You can tweet this and tweet that but creating a buzz is what it's all about.

In getting back to, "How Twitter Works" more of that is fully explained in the video tagged to this post.

To find out how Paradox Marketing Solutions can set up your social-networking campaign go to:
http://www.paradoxmarketingsolutions.com/ for more information.

Post Free Classifieds Online With EverythingSeacoast.com

2008-09-06T16:37:00.000-07:00

Posting Free Classifieds Means A Free Marketing Solution For Both Consumer and Business

2008-06-25T23:17:00.000-07:00

EverythingSeacoast.com
An Ocean…Brought Together-

With the all the hype about the internet ever present in our daily lives, it becomes strikingly apparent to most of us that all the buzz about it is as strong as it ever was. With so many businesses still teetering with the notion of whether or not to bring there business into the frenzied culmination of software managed database infrastructures, while every John and Jane equivalently decides to go ahead with that personal. If you have any clue about what’s going on out there the answer is simple. Advertising. What better way for leading industries to facilitate there exponential growth than by offering their products and services in a virtual “warehouse” , a piece of real estate that is limited only by the cost of hosting in itself. Property with no property lines driven on boundless creativity as far as the imagination can stretch and purse will allow. If you have a problem chances are there is a software solution for you or your business.

To get to the point, with all the choices out there and with such a wide spectrum of products and services out there it is hard for most business owners to be able to even asses their own businesses needs in terms of getting up to speed with their competition or simply getting onboard.

Search Engines and Search Engine Optimization seem to be the way to go if you are looking to get to the top of any list. Plus these services provide a powerful means of finding information on just about anyone and anything. The only problem is if you’re looking for someone local good luck unless they have optimized their own site effectively. Congratulations to them.

Many search engines now also offer other services that entice people to stay on their systems, this gives the now ever-popular search engines a way to display the colorful advertisement they are paid to put up by the bigger corporations. Many of us at this point are blind to the ads we see and now hear everyday online; we have seen them so many times. Rationally you may see the dilemma here being that the local guys just can’t afford the cost of advertising there own colorful graphics on let’s say Google’s pages anyway. With all the spam and pop-up blockers available, really what’s the point guys? Nobody is being fooled anymore. Or were we ever?

Today if you are looking to advertise locally a real solution is hard to find, but there is an answer.

EverythingSeacoast.com brought to you by Paradox Marketing Solutions features the power of a Completely Free Classifieds Service brought to any community powered by the very business in that area.

They provide you with all the same features of a major search engine on a local level as well as complete control of your very own keywords. Plus if you are looking to get your business on the forefront of being seen you can add your businesses colorful banners or graphics that can link directly to your own businesses website.

Your can search by city, location, business name or by words associated to your business or its product /services.

They also feature a Prize Box for registered users, where they can win free area prizes, like entertainment, movie passes, dinner, limo rides and more.

They are powered by only seacoast based businesses and are backed by Jenica Corporation a leading hosting and spam solution software firm located in Nashua,NH.

If you are a business owner looking to advertise on a local level they bring it all together Paradox Marketing Solutions has the solution your business may be missing out on. For more information please write to us at:

EverythingSeacoast.com
New England…Made Simple.

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